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Phone Mastery Course: How to Improve Show Rate


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A 2-module micro course that teaches a simple, repeatable system to reduce no-shows by pairing a timed follow-up sequence with a commitment-building confirmation workflow, clear logistics reconfirmation, and patient-centered communication.

No-shows rarely happen “out of nowhere”—they’re usually the result of fading urgency, unclear logistics, procrastination, or weak connection. In this 2-module micro-learning course, you’ll build a practical show-rate system your team can run consistently. Module 1 focuses on the mechanics that keep the appointment top-of-mind: a standardized follow-up timing protocol (message immediately after booking, a reminder 2 days prior, a confirmation 1 day prior, and an address/final reminder the day of). You’ll also learn how to improve attendance by avoiding bookings that are too far out—aiming for 24–48 hours whenever possible—and how to anchor urgency to real motivators like pain, frustration, upcoming events, or limited-time promotions. Module 2 teaches the human side of show rate: a confirmation workflow that reinforces commitment by revisiting why the patient scheduled, reflecting key pain points or emotional drivers, and holding them accountable in a supportive way. You’ll practice removing last-minute friction by reconfirming logistics (address, time, transportation) and strengthen rapport through patient-centered communication—listening deeply (60/40 rule), not interrupting, mirroring tone and energy, setting clear expectations, and using simple, non-clinical language. By the end, you’ll have a clear sequence and conversation framework that makes it easier for patients to follow through—and easier for your team to execute consistently.

Here is the course outline:

1. Introduction to Improving Show Rate: Motivation, Rapport, and Urgency

Learn the core drivers behind no-shows and how to raise attendance by building patient connection, creating urgency to avoid booking too far out, and using supportive accountability to reduce procrastination.

Understanding the Three Types of Cancellations
Why People No-Show: The 3 Levers You Can Control
Build Rapid Rapport That Makes Patients Want to Show Up
Communication Mechanics: 60/40 Listening, Mirroring, and Clear Expectations
Booking Urgency: Don’t Let Appointments Drift Into “Someday”
Supportive Accountability: Reduce Procrastination Without Pressure
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Quiz: Motivation, Rapport, and Urgency to Improve Show Rate

2. Summary: The Confirmation and Follow-Up System That Prevents No-Shows

Wrap up with a practical, standardized system: a timed follow-up sequence (immediate details, 2-days-prior reminder, 1-day-prior confirmation, day-of address/final reminder) plus a confirmation workflow that reinforces commitment and reconfirms logistics to remove friction.

The No-Show Prevention System: How Confirmation + Follow-Up Work Together
Immediate Post-Booking Message: Lock In Details While Motivation Is High
2-Days-Prior Reminder: Prevent ‘I Forgot’ No-Shows
1-Day-Prior Confirmation: Reinforce Commitment + Reconfirm Logistics
Day-Of Address & Final Reminder: Remove Friction at the Finish Line
Quiz: The Confirmation + Follow-Up System to Prevent No-Shows
Study guide
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